{"id":2051,"date":"2020-10-26T15:56:00","date_gmt":"2020-10-26T22:56:00","guid":{"rendered":"https:\/\/probeauty.org\/?p=2051"},"modified":"2023-08-17T09:38:31","modified_gmt":"2023-08-17T16:38:31","slug":"the-top-five-takeaways-from-pba-virtual-executive-summit-2020-the-road-to-reinvention","status":"publish","type":"post","link":"https:\/\/www.probeauty.org\/the-top-five-takeaways-from-pba-virtual-executive-summit-2020-the-road-to-reinvention\/","title":{"rendered":"THE TOP FIVE TAKEAWAYS FROM PBA VIRTUAL EXECUTIVE SUMMIT 2020: THE ROAD TO REINVENTION"},"content":{"rendered":"\n

Scottsdale, AZ (September 3, 2020)<\/strong> – The Professional Beauty Association (PBA), the largest and most inclusive national trade organization representing the professional beauty industry, hosted the first day of virtual programming on Wednesday, September 2nd, for its annual Executive Summit, which explored \u201cThe Road to Reinvention: How inventive thinking can drive success in turbulent times.\u201d Yesterday\u2019s summit which was a pivot in format from the usual in-person annual event to a virtual endeavor due to Covid-19 restrictions featured an informative key note on the mindset of reinventors by New York Times bestselling author Josh Linkner, followed by an in-depth discussion with Kecia Steelman, Chief Store Operations Officer, President of International Ulta Beauty, on how Ulta is driving transformation for growth.<\/p>\n\n\n\n

Linkner shared how finding new paths for success using digestible, actionable creative solutions will continue to become more important and impactful than ever before. He shared that by \u201cdemocratizing innovation and creativity, little habits everyday can lead to big things,\u201d and if we all \u201caim for a 5% creative upgrade,\u201d we can get ready to see a disproportionately large share of results. By recalibrating our approach to reinvention, big change can lie ahead. He further went on to share his invaluable five core mindsets of reinventors, which are easy to implement into your daily workplace to help spark change and ultimately, reinvention:<\/p>\n\n\n\n

    \n
  1. Start before you’re ready. The everyday innovators don\u2019t wait for permission; they get going and take the initiative realizing everything isn’t perfect, but will course correct along the way. Don\u2019t wait for the ideal situation, just do it.<\/li>\n\n\n\n
  2. Break it to fix it. Sometimes, you have to break away from the way everyone has always done it to make progress. Linkner shared two key practical applications to help dive further into this idea:\n